Event Robot

Monster rock n’ roll outfit LORDI -- national treasures back home in their native Finland - wants everyone in the world, nay, the universe to know who they are. Bit by bit, LORDI is making this monsterican dream a reality. Since winning the 2006 Eurovision Award in May, LORDI’s dream has grown to gargantuan heights. Besides conquering numerous European charts the band has been given their own credit card though Finland’s Sampo Bank, as well as their own soft drink – Lordi Cola. LORDI anticipates their success in Europe will carry over to North America and become a monster hit when their album is released March 20, 2007 on The End Records. With an over-the-top, unstoppable live show that combines the theatrics of horror movies and a pyrotechnic-fuelled rock’n’roll, LORDI knows how to bowl over their fans. As bandleader Mr. Lordi explains, “Create the band that you would like to see on stage. Write the songs you’d love to sing along to. That’s pretty much all that we love to do.” With a gang of monsters at his side -- Amen the unstoppable mummy, Awa the vampire countess, Ox the hellbull and Kita the alien manbeast – LORDI unleashes ‘The Arockalypse,’ an anthemic, rock’n’roll journey. Indeed, monsters do have more fun. ‘The Arockalypse’ finds LORDI leaner and meaner than ever before. The band has sharpened their focus in order to bring their dream-cum-nightmare to life and nothing short of a total bombardment of the senses will do. The riffs are certainly not de-fleshed nor are the mighty choruses mummified. These songs are made to kick your ass and then some. Some longtime heroes and fellow travelers of the netherworld have contributed to the band’s ‘good to be bad’ cause. Twisted Sister frontman Dee Snider acts as the party's MC, infiltrating the radio broadcast that opens the album (“SCG3 Special Report”) while Twisted Sister guitarist Jay Jay French guests on “Chainsaw Buffet.” Former KISS axeman Bruce Kulick delivers a blinding solo on “It Snows in Hell” and Accept legend Udo Dirkschneider's distinctive voice can be heard on “They Only Come Out at Night.” LORDI is ready to bring the balls back to North America! Are you ready for the monster invasion?